Your Shopify Store CSP Can’t Stop Browser Injected Ads From Stealing Customers
June 6, 2019
9 months ago
You launched your own Shopify store. You have the right plugins in place. You’re spending hundreds, maybe even thousands of dollars on ads to acquire customers. In fact, your store has been getting a good amount of traffic too. But what if we said, this traffic that could be your customer, is actually being stolen from your site itself?
According to Fast Company, digital ad fraud is getting bigger by the day. But that’s just half the problem. The biggest problem here is that ad fraud is becoming more sophisticated than what the eCommerce industry is prepared to handle. And businesses are losing $50 billion worth of sales to ad fraud.
Now you might counter question asking how is that even possible when you have a Content Security Policy (CSP) in place – which every Shopify store does.
The answer is that while a CSP is designed to prevent certain issues, it is not capable of adapting to evolving challenges. By evolving, we mean the 12,000+ varied adware strains that get introduced into the digital landscape every day.
How is adware finding its way to your Shopify store?
While your CSP continues to work, these adware strains actually get injected onto your site on the consumer’s browser. Infected browser extensions and web apps on the consumer side are often the cause of unauthorized ads showing up on your site.
Considering a typical internet user, each of your target shoppers has at least 10 browser extensions and web apps installed. It’s not just difficult to know which of these extensions are infected, but also what kind of ads they are injecting onto your site. But the common ad fraud formats include:
1. Competitor Ads
Ads that lure your shoppers away by showing discounts and deals on the same or similar products on a competitor’s store.
2. Video Ads
These ads increase the load time of your product pages, compromising the shopping experience of visitors.
3. Price Comparisons
These ads simply list down all the sites that the product or a similar one is available on, along with the prices.
4. Adult Content
These are ads that basically use adult content to distract shoppers. They don’t just lure them away but also damage your brand reputation.
5. Spammy Popups
These ads pop up in an intrusive manner on your product pages, promising the shopper an unbelievable deal and leading them to spammy websites.
What’s worse? All these ads can actually show up on your Shopify store at the same time.
So while you believe your Shopify store pages are optimized for maximum conversions and sales, the truth is different. What your customer sees is very different from what you see.
You’re spending so much on driving shoppers to your site and your competitors are getting a free pass at stealing them – right from your site.
How big is the impact of browser injected ads?
No customer of yours has ever complained about ads showing up on your site. You’re getting a decent amount of sales from your store. So are browser injected ads even common?
The answer is YES.
Think about it this way.
You visit a store looking for a specific product. Landing up on the page, you see an ad that offers the same product at a 20% discount.
Would you rather stay back on the store you are visiting and complain about this ad? Or click on the ad to avail that offer? The latter, obviously.
That’s why you don’t see online shoppers on your site complaining about it.
But global brands such as Nine West, Footwear, etc. and even Kirkland’s noticed that about 11% of their traffic was seeing these ads. The quick A/B test with BrandLock showed them how unauthorized but contextual ads were stealing their potential sales, adding up to millions of dollars. You can read all about it, here.
Is there a way to stop these browser injected ads?
Well, you can’t stop internet users from installing browser extensions or web apps. You definitely can’t stop them from exploring discounts and deals on other sites before making a purchase.
But what you can stop, are these ads showing up on your Shopify store.
All you need to do is analyze 12,000+ adware strains every day and block out the ads that they might inject onto your store – before they even show up. And that’s going to require building an entire infrastructure that is designed to adapt to this ever-growing, ever-changing domain.
Sounds tedious and way too overwhelming right? Especially when you have things like ads, product quality, shipping, and delivery to take care of, right?
That’s where BrandLock Shield comes in.
Shield basically plugs into your Shopify store with a single line of code. Right from the point of implementation, it starts to proactively seek out adware strains on the consumer’s browser as soon as they open your store’s site.
Identifying the adware and predicting the type of ads it might inject, it then prevents the browser injected ads from showing up at all – irrespective of the browser or the device the shopper is using to access your Shopify store.
The difference this makes – you and your shopper are now guaranteed to see the store the same way:
With no distractions and unauthorized ads trying to lure your shopper away, or media content slowing down your Shopify store load time, you automatically increase conversions. Increased conversions mean increased sales. And increased sales mean increased revenue.
Brands across different industries were able to see a revenue per session lift of almost +9% – all by simply removing browser injected ads. And that’s not all!
Don’t let browser injected ads steal your customers
In times when marketing and advertising budgets are increasing by the day and so are your competitors, make your weakest link the strongest – the consumer’s browser.
Making sure your Shopify store is secure from your end to theirs, doesn’t only ensure you get more sales, but also improves brand safety.
After all, in times when the number of Shopify stores for practically every product is increasing, you want to be sure you’re not handing over customers to your competitors. Or for that matter, making shoppers lose trust in your brand.
Has your store been getting a lot of traffic but not as many sales? You could be losing sales to browser injected ads and there’s just one way of knowing that – A/B testing with BrandLock.
About the author
Vanhishikha Bhargava is the Head of Marketing at BrandLock, a conversion optimization suite for eCommerce businesses that prevents conversion theft by browser injected ads and increases conversions with timely shopper engagement. You can follow her posts, here.