Things To Consider When Choosing A Shopify Pricing Plan

Shopify pricing: The first 14 days are free, but then what?

Shopify pricing is one of those topics that is confusing to most e-commerce entrepreneurs. It can be even more difficult to figure out for those who are just starting the journey to become an e-commerce store owner. The first 14 days are free, but right at that two-week mark, each one of us is asked what is to many a very difficult question to answer…which plan would you like to choose?

Image of packages with hand written addresses

Information about Shopify pricing plans

Some store owners believe that this is the most important decision that has to be made. However, it is also likely to have an impact on the overall success of your store and the profit you are able to generate. So, what are the different plans that Shopify offers, and what are the benefits of each of them? How much do they cost? Let’s find out!

Here is a diagram showing the benefits and prices of each of the three main Shopify plans, which can be conveniently found on Shopify’s website.

Graphic showing the Basic Shopify, Shopify, and Advanced Shopify pricing plans
part 2 of the graphic showing what comes with the Basic Shopify, Shopify, and Advanced Shopify pricing plans
part 3 of the graphic showing what is included for Shopify Shipping  and Shopify Payments in the three pricing plans
What is offered in terms of Point of Sale for the Basic Shopify, Shopify, and Advanced Shopify pricing plans

In addition to these three plans, the Shopify Lite plan only costs $9 and helps you to sell on social media, in person, or on an existing website. This is a great option for people who already have a website or only want to advertise their products on social media. Basic Shopify adds the ability to build a Shopify store for your products. The Shopify payments section in the table above is a great tool to help you choose between Basic Shopify, Shopify, or Advanced Shopify.

Use math to help you decide

Are you planning to use a payment provider other than Shopify payments? Simply estimate your realistic target sales and/or sales goal for your store for one month and use your math skills to see if 2% of that sales number is less or more than the 1% for the “Shopify” plan plus the difference of $50 in monthly fee charges between the two. Use a similar equation to choose between either of those two plans and the Advanced Shopify plan.

A calculator next to coins to symbolize using math to help make the Shopify pricing plan decision

Don’t forget all the different factors in choosing a pricing plan though

Of course, if you are just starting out and have no realistic estimate of your future sales numbers, or if you plan to use Shopify payments you might be better off using a different factor to decide between the plans. Do you want professional reports on different aspects of your business? The Basic Shopify pricing plan doesn’t come with those (more on this later).

Shipping costs and Shopify pricing plans

Make sure you don’t forget about shipping costs. Those can really add up, but you can use this as another way to determine which plan to use. The more expensive plans have better shipping discounts but higher monthly fees, so it’s time to get our calculator out again and do some simple math to figure out which plan is likely to be the best for you financially.

A boat packed with shipping containers

Shopify Plus

There is one more Shopify pricing plan that hasn’t been mentioned; the most expensive one. Shopify Plus costs $2,000+ per month and is designed for large businesses or merchants with a high volume of traffic and sales. It is primarily used by large brands and hyper-growth companies (making $1 million – 500 million or more). So if you aren’t bringing in that kind of money, you might be better off with one of the less expensive Shopify pricing plans.

The business world is focused on analytics and consumer behavior

There are some additional factors that must be considered if you want to make the most educated decision you possibly can about which Shopify pricing plan to choose. For example, the fact that the Basic Shopify pricing plan does not include professional reports presents a new dilemma. In the analytics-focused marketing and sales climate we find ourselves in, detailed analytical reports have become sort of a necessity, or at least highly recommended.

Make sure you consider everything when choosing your pricing plan

If you think that means you absolutely shouldn’t pick the Basic Shopify plan and should go with a more expensive option then you are forgetting that there is more to consider. With the multitude of third-party apps and plugins available in the Shopify ecosystem, you can find multiple options for almost anything you need for your store. The reports provided in the more expensive Shopify pricing plans can be easily replaced by linking a Google Analytics account to your store to track user behavior instead.

a keyboard and drawings to signify mapping out the options for the different pricing plans

Google Analytics

Thankfully Google Analytics is free (unless you want the Premium version), but what about the other apps you can link to your store? Some of them are free but many are not, and depending on the amount of support that comes with the Shopify pricing plan you choose, you may need to pay for a lot of apps in order to provide the ultimate experience for your customers. As we all know, if you don’t provide the best possible experience for potential customers, you won’t be competitive in an already crowded market.

So many apps to choose from in the Shopify Ecosystem

There are apps to help with SEO, store design, billing and subscriptions, exporting data, Instagram galleries, reviews, creating shipping labels, marketing and so much more, but to get the full worth of the products, you often have to pay a monthly fee that adds up over time. So, make sure you factor that into your decisions about which plan you want, and which you will be able to afford when taking into account the different apps you plan to use for your store.

Outsource Shopify projects to save time and money

Of course, another way to ensure that you are providing the most enjoyable shopping experience for your customers and to attract new customers is by outsourcing store design, development, and marketing tasks to people who are experts at providing solutions to Shopify related problems. You can save time and money and prevent unnecessary frustration by hiring vetted Shopify experts at! and getting the Shopify help you need.

A clock showing the time


There are many different factors to consider when you are choosing a Shopify pricing plan, and each one contributes to the overall cost of running your Shopify store. Also, the app options in the Shopify ecosystem seem almost endless, and the distinct combinations of apps you can use each add up to equal a different cost and provide a unique experience for customers. So a word of advice, don’t wait until the 14th day of your free trial to start thinking about which plan is best for your store. There are too many things to consider. Although, if you can run your store with everything it needs in a cost-effective way, you may be able to provide better sales and rewards offers than your competitors and earn loyalty from customers.