Which Advertising Platforms Are The Best For Your Business?
February 28, 2019
12 months ago
Are you on a tight budget?
When you decide to become an e-commerce entrepreneur, building an attractive Shopify store is only the beginning; without advertising, nobody will know that your store exists! However, many Shopify store owners struggle with decisions about which advertising platforms to use. In addition, as small business owners, we often have advertising budgets that are much more limited than medium-sized companies or corporations, leaving us with the need to optimize our resources.
Storetasker can provide the information you need to make decisions!
At Storetasker we are well aware of the trials and tribulations of finding what seems like the perfect ad platform, only to ultimately realize that you cannot afford to advertise that way. After all, we started not too long ago as a self-funded small business. That is why we felt it would be beneficial to you if we researched and shared information about some of the most commonly used advertising platforms as well as some of their advantages. That way, you can decide for yourself which platforms are best for your business and budget.
Promote your store on Facebook
According to Facebook, more than two billion people use their social network every month, which means you can definitely find your store’s audience there. Facebook offers one of the best ad platforms for extremely targeted advertising, allowing you to “choose the demographics, interests, and behaviors that best represent your audience.” Due to Facebook’s 2012 acquisition of Instagram and its own expanding audience network, it is now possible for a company to advertise on Facebook, Instagram, Facebook Messenger, and thousands of the highest quality websites and apps across the internet, all from one place. The best part is, you can set a budget and schedule for your Facebook advertising campaigns, ensuring that you never overspend. Keep in mind that Instagram’s heavy focus on pictures virtually guarantees that photos of your store’s products will look amazing on their platform!
Google is using AI to help you improve your ads
The undisputed kings of online advertising are Facebook and Google. There are a couple of advantages specific to small businesses advertising on Google. The first is that Google uses an auction system to determine the rank of different ads created by different companies. This is Google’s attempt at creating a fair system that allows smaller businesses to compete for customers, as ad rank is not simply determined by advertising budget like is the case with many other advertising platforms. For more information about Google’s auction system directly from the source, click here! Another advantage of advertising with Google is that the company is now harnessing the power of AI to help advertisers run more effective campaigns over time on Google search and Youtube.
The difference between online and traditional advertising platforms
Online advertising is great, but what if you are more of a traditional marketing media person? Television, radio, newspapers, and magazines are all great places to market your store also, but differences can be better understood by comparing the cost to reach 1,000 people for each platform. Although the statistics from this Infographic date back to 2014, it is useful to see the general difference in cost for advertising between television, radio, newspapers, magazines, Facebook, Google, and LinkedIn.
Online advertising is more affordable…
Although the costs have changed in five years due to the increasing popularity of Facebook, Google, and Linkedin, it is still true, in the U.S. and many other places around the world, that online advertising is less expensive and more precisely targeted than the more traditional platforms for advertising. That being said, each has benefits, and if you can afford to advertise in newspapers, in magazines, on the radio, and/or on T.V. then, by all means, do so. For those just starting out or who are on a tight budget, online advertisements are your best bet for reaching the most potential customers.
…but the truth is, prices for online paid advertising are rising
Unfortunately, circumstances like the rising levels of people using ad blockers and more people advertising online are causing the major players in the digital ad space (most notably Facebook and Alphabet, Google’s parent company) to steadily increase the price of paid ads. Paid digital advertising could eventually become too expensive for many Shopify store owners, especially for those just starting out, so here are some cheap alternatives to consider.
With the rise of social media, many businesses stopped focusing on communication with customers via email, but email can be an effective and inexpensive tool for re-engaging with customers and increasing sales. Grow your email subscription list organically and develop email content and designs that really catch the eye of those on your list.
Start a blog, grow your following on a free Facebook or Twitter account by developing interesting, inspiring, and/or funny posts. Another great way to draw more traffic to your store is by joining communities on Reddit and contributing to discussions there. In case you didn’t know, in 2018 Reddit surpassed Facebook as the third most popular website in the U.S. (After Google and Youtube)! You can also join communities and answer Shopify related questions on popular online content forums.
Need Shopify help? Get in touch with us!
Which ad platforms do you plan to use for your business? If you are looking for assistance with online marketing for your Shopify store, Storetasker can help! Our Shopify Experts can help you optimize your paid advertising spend so that you get the greatest return possible and maximize the reach of your ad budget.
You can sign up for one of our services at our Shopify Marketplace, or get a free estimate for your custom project here. Storetasker is the #1 place to get Shopify help. Still have questions or want to suggest a topic for us to cover on our blog? Send me a message at firstname.lastname@example.org.